About Me

My journey into marketing started at Auburn University, where I earned my degree in Marketing and developed a deep love for branding AND strategy. One of my most memorable moments in college came from a professor who had a unique way of teaching. He wouldn’t just lecture—he’d act things out, sometimes a little too dramatically. One time, he sprinted across the classroom, pretending to be a desperate salesperson, waving a whiteboard marker like it was a golden ticket to success. “If you don’t stand out in marketing,” he shouted, “you’re just another option—and options get ignored!” That lesson stuck with me. Marketing isn’t about being the loudest; it’s about knowing how to connect, engage, and convert.

That passion led me to work with small businesses on building websites that actually bring in customers. I’ve helped brands fine-tune their messaging, improve their online presence, and create sites that don’t just sit pretty but actually work.

That’s why I launched Nerdy eComm—to help businesses not only have stunning websites but also create platforms that attract customers, drive sales, and grow sustainably. My approach is all about blending creativity with data, ensuring that every design choice and marketing strategy is backed by insights and strategy.

I believe in making marketing simple, fun, and effective. Whether you’re launching your first online store or looking to optimize an existing one, I’m here to help you navigate the world of e-commerce with confidence.

Let’s work together to turn your brand into a powerhouse and create an online store that doesn’t just exist—but thrives.

My Approach to E-Commerce Success

Building an online store isn’t just about making it look good—it’s about making it work. You can have the flashiest design, the trendiest fonts, and the most stunning product images, but if your site doesn’t function like a well-oiled machine, what’s the point? An online store should be more than just a digital storefront—it should be your 24/7 sales team, working tirelessly to attract, engage, and convert customers.

At Nerdy eComm, I take a strategy-first approach because e-commerce isn’t just about aesthetics—it’s about performance, visibility, and user experience. A website that looks good but frustrates customers? Useless. A store that gets traffic but doesn’t convert? A wasted opportunity. That’s why I combine design, marketing, and analytics to create e-commerce platforms that aren’t just digital placeholders—they’re sales-driving machines.

The three key elements