About Me

My journey into marketing began at Auburn University, where I earned my Marketing degree and found my obsession with both branding and strategy. One moment that stuck with me forever? A professor literally sprinted across the classroom, pretending to be a desperate salesperson. He waved a whiteboard marker in the air like it was a golden ticket and yelled, “If you don’t stand out in marketing, you’re just another option—and options get ignored!”

That wasn’t just entertaining—it was true. Marketing isn’t about shouting the loudest; it’s about knowing how to connect, engage, and convert. And that philosophy stuck with me long after I graduated.

🎓 From Marketing Degree to E-Commerce Dreams

During my time at Auburn, I took a Business-to-Business Marketing course that completely changed my direction. We dove into the psychology behind buying decisions, how businesses build trust, and why the online experience matters so much. That course is where I discovered my love for e-commerce, and I knew I had found my lane.

Meanwhile, I started designing websites on the side—just for fun. But as word spread, it turned into a real side hustle. Before long, I was making money building websites that not only looked good but also helped businesses sell more and show up online with confidence.

💼 From the Classroom to the Checkout Button

I was also selected to join Auburn’s Advanced Personal Selling class, a competitive course that taught me how to combine storytelling with real sales techniques. That experience gave me more than just theory—it gave me the skills to understand what makes people actually buy. Today, that training shows up in every client project I take on.

It’s the reason Nerdy eComm exists. We don’t just create “pretty websites”—we build strategic, conversion-ready platforms for Shopify and WordPress (WooCommerce) users who want to stop guessing and start growing.

💻 Why Nerdy eComm?

I created Nerdy eComm with one mission in mind: to help first-time e-commerce owners skip the overwhelm. You don’t need to know code, have a marketing degree, or spend hours Googling. You just need a guide who gets it.

With over 5 years of web design experience, a proud Shopify Partner badge, and certifications in WordPress, I’ve helped dozens of brands go from idea to income. Every design, every blog post, and every strategy is built with love (and a little caffeine) for people who want to make an impact with their store—without feeling lost in tech.

🚀 Let’s Nerd Out Together

Whether you’re just launching your first store or trying to breathe new life into your existing one, I’m here to help.
Let’s turn your e-commerce vision into a site that actually works—and looks great doing it.

👉 Book a free consultation and let’s build something brilliant, the nerdy way.

The three key elements