So, you’re about to let AI take the wheel on your website copy? Smart move—AI is like that nerdy friend who can help you knock out homework in five minutes flat. But before you let it loose, you need to give it some direction. Otherwise, you’ll end up with something that sounds like a robot wrote it (because, well… it did).
1. Your Brand’s Personality (a.k.a. Your Website’s Vibe)
Imagine if Wendy’s Twitter suddenly started talking like a law firm. Weird, right? Your brand has a personality—maybe it’s fun and playful, maybe it’s sleek and sophisticated, or maybe it’s “strictly business with a side of sass.” AI needs to know this!
Example: If you run an online pet store, your AI copy shouldn’t sound like a corporate tax website. Instead of “Our products provide nutrition for canines,” you want, “We’ve got tail-waggin’ good treats that’ll make your dog love you even more (if that’s possible).”
2. Who You’re Actually Talking To
Your audience matters because you wouldn’t talk to a 70-year-old CEO the same way you talk to a 22-year-old sneakerhead. AI doesn’t know your crowd unless you tell it!
Example: If you sell eco-friendly water bottles to Gen Z, AI needs to know that so your copy doesn’t say, “This reusable water bottle is a prudent investment for your hydration strategy.” Instead, it should be, “Ditch plastic, save the planet, and flex your sustainability game—all while staying hydrated.”
3. Your Website’s Mission (a.k.a. The ‘Why’ Behind It All)
Every E-commerce webpage has a purpose. Are you selling something? Getting people to book a call? Convincing them your product is the best thing since WiFi? AI isn’t psychic—it needs to know what your page is actually supposed to do.
Example: If you’re running a fitness coaching business, don’t let AI write something generic like, “We provide fitness solutions.” Tell it to make things exciting: “Get stronger, move better, and finally stop ‘accidentally’ skipping leg day.”
4. What Makes You Special (aka Why Should People Care?)
This is your Unique Selling Proposition (USP)—fancy marketing talk for “why you’re different from the other 5,000 businesses doing the same thing.” AI won’t know unless you spill the beans.
Example: If you run a coffee shop that only sources beans from small farmers, tell AI to emphasize that: “Sippin’ on this coffee supports real farmers—not big corporations. Plus, it tastes like a warm hug in a cup.”
5. Keywords (Because Google is Watching)
You want to show up on Google, right? Then feed AI some keywords that help with SEO—just make sure they fit naturally and don’t sound like a spammy word salad.
Example: Instead of letting AI spit out “Best custom t-shirts unique trendy,” you guide it towards: “Shop the best custom t-shirts with designs as unique as your playlist.”
6. Any Must-Have Info (Because Some Things Can’t Be Left Out)
If there’s something specific that must be included—like a refund policy, a guarantee, or a freebie—AI needs to know upfront.
Example: If you offer free shipping, don’t let AI forget that golden nugget of info! Instead of just “Buy Now,” it should be “Snag yours today—free shipping included because we love ya.”
7. Examples of Copy You Like (Show, Don’t Just Tell)
AI learns best when you show it examples. If you like how Apple, Nike, or a favorite brand writes, give AI a nudge in that direction.
Example: Want something clever and snappy like Dollar Shave Club? Say so. Otherwise, AI might write you a bland “Welcome to our website” instead of “Welcome to the coolest eComm brand you haven’t heard of… yet.”
8. What You Want People to Do Next (a.k.a. The Call to Action, or CTA)
Never let AI leave your webpage visitors hanging. Every page should have a Call to Action—what do you want them to do? Buy something? Book a call? Sign up for a freebie?
Example: Instead of “Learn more,” tell AI to write something more action-driven:
• Boring: “Sign up for our newsletter.”
• Better: “Join the Nerd Squad and get exclusive tips, freebies, and eComm hacks straight to your inbox.”
AI is Smart, But You’re Smarter
AI is like a supercharged assistant, but it needs clear directions—otherwise, you’ll end up with copy that sounds meh instead of WOW.
So, before you hit that “generate” button, give your AI the right info. Your website will thank you. Your customers will love you. And your conversion rates? Well, let’s just say they might start looking real nice.
🔥 Need help crafting AI-powered copy that actually converts? Let’s chat!
👉 Book a session now at NerdyEcomm.com/booking
Now go forth and write the best AI-powered copy ever.
Stay nerdy, stay winning!
💡 We geek out on design so you can cash out in sales.